It almost seems quaint to point out—in the age of Twitter and the ubiquity of character limits—that the practice of compressing a lot of intrigue into a small space is an art form. It’s difficult to tell a compelling story in such .

You *will* taste ripe red plum. It has been decided by our focus group.

I write a letter to accompany each wine club release. I'd like to republish them occasionally here on our blog. 

Origin and geography matter most when dictating what a finished bottle tastes like. More than winemakers, more than varietals, more than yeast or barrel or blending variables; wines taste like their place. 

Your satisfaction and delight is worth paying attention to.

I was asked recently to explain, in layman's terms, what it means to be estate grown and bottled. Here was my response...